March 14: G-50 International Seminar for IT & BPO Firms

The Ghana @ 50 Secretariat, in collaboration with GCG,
the Washington-based Xalles Limited and the Ghana
Multimedia Incubator Center, will present the 1st International Seminar for
Information Technology and Business Process Outsourcing firms in
Accra.

Date: March 14, 2007
Venue: Golden Tulip Hotel, Airport City, Accra

PRESENTERS
Thomas W. Nash, Chairman & CEO, Xalles Limited,
Washington, DC
Kwasi Adu-Gyan, Managing Director, Ghana Multimedia
Incubator Center, Accra
Corporate Presentation by Microsoft Corp.
Corporate Presentation by Cisco Systems, Inc.

REGISTRATION
No Charge ~ the event is sponsored by Microsoft,
Cisco, GMIC, GCG, Xalles and the Ghana @ 50. To register, please
contact:

AFRICA
Yaw Owusu, GCG Investments Ltd, Airport City, Accra
yowusu@ghanacybergroup.com +233-246-531- 380

NORTH and SOUTH AMERICA and EUROPE
Rui Lopes, Xalles Limited
rlopes@xalles. com
+1-202-595-1299

ASIA
Antony Widjaja, Xalles Limited
awidjaja@xalles. com
+1-202-595-1299

The Ghana @ 50 international marketing seminar (IMS)
will provide Ghanaian and African companies with practical tools
and information needed to prepare them for cross-border expansion and
entry to new product markets. It will guide the participants
through global opportunities available with practical and competitive
business management, financial readiness, product development,
and business intelligence. The program would also provide global
firms (e.g. Microsoft, Cisco, etc) with an opportunity to share
their experience in international markets and how their presence and
growth in Africa will help facilitate the growth of the hi-tech industry in
the region. The full day version of the seminar includes a facilitated
workshop session for participants to begin crafting strategies suited
to their companies and unique market situations—a new approach that will
direct their actions towards areas critical for successful
international marketing.

Xalles will provide a full day, customized version of
its IT/BPO marketing seminar to all participants as a group. The
program also includes a workshop on individual marketing
strategies—i. e. personalized business coaching for entrepreneurs and
companies.

Seminar Objectives
• Identifying international opportunities by region
• Discovering requirements for global expansion
• Determining organization’ s—as well as its
product’s—readiness for
global expansion
• Developing an international marketing strategy

HANDOUTS
For all participants, the seminar will provide the
following companies to continue applying the techniques and concepts from
the seminar in
subsequent weeks.
• International Partner Guide
• International Business Plan Preparation Guide
• International Marketing Plan Preparation

The IMS will cover:
• Business Management
• Financial Readiness
• Product Development and Packaging
• International Marketing
• Distribution and Pricing
• International Business Intelligence
• Culture and Language